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On weekends, I can often be found shooting weddings in the Boston area 📷
Hey 👋 I'm Robbie. I'm the Founder at Curve, helping Marketing teams figure out their tech stacks.
And lets face it, data can feel like spinning tires sometimes. Here are my musings on how I think about the space, life, and everything in between.
Subscribe to my blog, Beyond the Metrics
Brands I've Worked With
Work
Thoughts
The Shortcut of Internal Tools
You’ve just finished the onboarding for a new tool, and now the fun part: getting your team to use
Why Social Analytics are Mostly Fluff
Brands can't grow without being on social, but knowing how you’re doing on it is easier said
Working with Other Teams
Marketing is all about selling- not to customers, but your colleagues. Listicles are definitely not a replacement for talking to
Data Literacy Struggles
"I help make numbers less scary" was my catchphrase for years. Dashboards and analytics probably aren't
The Case Against "All In One"
"Why can't we have just one tool?" is the rallying-cry Marketers will hear in MarTech strategy
Getting Everyone Onboard
Training is easily the most important, and most expensive- part of getting any new tool up and running.Â
It used
Coming soon
This is Robbie Ashton, a brand new site by Robbie Ashton that's just getting started. Things will be
Experiences
Founder
Curve
2023 - Current
Sr Marketing Ops Manager
Howl
2022-2023
Marketing Analytics Manager
Bethesda Softworks
2016-2022