2024‘s Thoughts
✦ June
The Shortcut of Internal Tools
You’ve just finished the onboarding for a new tool, and now the fun part: getting your team to use
Writings
2024‘s Thoughts
✦ June
Why Social Analytics are Mostly Fluff
Brands can't grow without being on social, but knowing how you’re doing on it is easier said
2024‘s Thoughts
✦ June
Working with Other Teams
Marketing is all about selling- not to customers, but your colleagues. Listicles are definitely not a replacement for talking to
2024‘s Thoughts
✦ June
Data Literacy Struggles
"I help make numbers less scary" was my catchphrase for years. Dashboards and analytics probably aren't
2024‘s Thoughts
✦ June
The Case Against "All In One"
"Why can't we have just one tool?" is the rallying-cry Marketers will hear in MarTech strategy
2024‘s Thoughts
✦ June
Getting Everyone Onboard
Training is easily the most important, and most expensive- part of getting any new tool up and running.
It used
2024‘s Thoughts
✦ April
Coming soon
This is Robbie Ashton, a brand new site by Robbie Ashton that's just getting started. Things will be