10/19/2024

Life

A major focus lately has been improving my concentration. I use Todoist to track all my tasks, but I’m not as disciplined with building context lists as I should be. LLAMA Life helps by pulling my today’s tasks from Todoist and giving me a clean, single-task view. Instead of scanning my list, it either suggests one task or lets me set the order for my day. Keeping this habit isn’t easy, but it’s been helpful in not bouncing between things and improving focus.

Work

The challenge is finding a balance between serving my clients and building my own business. I want to grow long-term, but I’m also learning things from my clients that scale into my own work. It’s not a case of one at the expense of the other, but more about balancing the two, since I don't have all the brain energy in the world to do everything. Don't have a clean answer, but it's definitely given me lots to think about

Rabbit Hole

Lately, I’ve been thinking about the wide range of niches within marketing. Taking Rite of Passage has been interesting since there are sometimes interest groups setup that include Marketing, but often it feels like discussions devolve into venture capital and AI, which isn't really Marketing. AI especially seems to have become like the “air fryer” of conversation topics—something everyone is talking about, but not something that adds a ton to a conversation. This realization has given me more ammo to focus more on finding my tribe, such as folks interested in the thought processes that go into Marketing.

Reading

I’m reading You’re Not Listening, which argues that we often don’t remember people’s names because we’re too focused on ourselves. We worry about our posture, appearance, and how we’re coming across, which makes it hard to pay attention to the other person. Easier said than done, though!

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